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ESL Cologne X Vodafone
CS:GO was played during a huge three-day e-sports event in Cologne. ESL One organized the event together with Vodafone in the Lanxess Arena, Germany's largest indoor event hall. 14,000 attendants (and over 30 million live-streaming fans!) were ready to see the contenders go head-to-head, with only one team leaving the arena victorious. CrowdLED elevated the event to the next level. Watch the video to find out what we did.
How did we do it?
Putting up a showcase at the ESL headquarters definitely got the event organizers as hyped up as ourselves. We distributed 14,000 wristbands over 22 groups in the arena and programmed the units so they would react to the on-screen game action. A bloody kill, an explosion, a glorious victory - and the whole venue would light up.
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Lennart de Vos.