Experience e-sports to the fullest!
ESL Cologne X Vodafone
“We want the mood of the crowd to have a bigger effect on the event, while we have total control over them.”
ESL One is the host of the CS:GO E-sport event in Cologne. A 3-day tournament with only 1 team leaving victorious.
Cologne was a huge success for everyone, thanks to Vodafone as one of the sponsors.
Reaching over 30 million fans streaming live and lighting up 14.000 in the arena, was an EXPERIENCE.
Interested in hearing more?
Tobias van der Horst.
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What did we do?
We personally visited the ESL headquarters, to show what we could do for them! They were so enthusiastic, that they went for 14.000 wristbands. We divided the Lanxess arena into 22 groups, all individually controlled. The LED wristbands were automatically triggered by gaming actions during the event.
This in-game interaction resulted in a jaw-dropping result, with every action there was. Dropping bombs, victories or even kills.