Experience e-sports to the fullest!
ESL Cologne X Vodafone
“We want the atmosphere in the crowd to have a bigger effect on the event, while we have total control over them.”
ESL One is the host of the CS:GO E-sport event in Cologne. A 3-day tournament with only 1 team leaving victorious.
Cologne was a huge success for everyone, thanks to Vodafone as one of the sponsors.
Reaching over 30 million fans streaming live and lighting up 14.000 fans in the arena, was an EXPERIENCE
Interested in hearing more?
Tobias van der Horst.
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What did we do?
We personally visited the ESL headquarters, to show what we could do for them! They were so enthusiastic, that they went for 14.000 wristbands. We divided the Lanxess arena into 22 groups which were all individually controlled. The LED wristbands were automatically triggered by gaming actions during the event.
The Wristbands were connected to light up at different moments like: dropping bombs, victories or kills. This in-game interaction resulted in a jaw-dropping effect with every action.