Netflix black future social club
Bringing light to a 'dark' event
We've done arena's, concert venues and city squares - but a gloomy, dystopian social experiment was a first for us, too.
Netflix Italy wanted to launch the fourth series of Black Mirror by giving their audience a grim peak into a future dominated by technology. In one of Milan's trendy restaurants, the length of your stay as well as your dinner options were determined by the visitor's social media influence. A tricky and treacherous event that asked for a subtle and well-planned approach.
How did we do it?
We provided invited guests with one of 1,600 wristbands, guiding them to their table. Invitees had to meet strict requirements: anyone with less than a thousand followers on Instagram were denied access. The more impact the guest's posts made online, the more luxurious their dinner options. And those who failed to pass the threshold? A red wristband would indicate the invitation had been revoked. Thank you, bye.
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Interested in hearing more?
Tobias van der Horst.
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