We've done arena's, concert venues and city squares - but a gloomy, dystopian social experiment was a first for us, too.

Netflix Italy wanted to launch the fourth series of Black Mirror by giving their audience a grim peak into a future dominated by technology. In one of Milan's trendy restaurants, the length of your stay as well as your dinner options were determined by the visitor's social media influence. A tricky and treacherous event that asked for a subtle and well-planned approach.

Some used features

LED wristbands

DMX

Interactive

Elimination

Groups

We provided invited guests with one of 1,600 wristbands, guiding them to their table. Invitees had to meet strict requirements: anyone with less than a thousand followers on Instagram were denied access. The more impact the guest's posts made online, the more luxurious their dinner options. And those who failed to pass the threshold? A red wristband would indicate the invitation had been revoked. Thank you, bye.

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