Custom event

Netflix black future social club


Bringing light to a 'dark' event


We've done arena's, concert venues and city squares - but a gloomy, dystopian social experiment was a first for us, too.

Netflix Italy wanted to launch the fourth series of Black Mirror by giving their audience a grim peak into a future dominated by technology. In one of Milan's trendy restaurants, the length of your stay as well as your dinner options were determined by the visitor's social media influence. A tricky and treacherous event that asked for a subtle and well-planned approach.

How did we do it?


We provided invited guests with one of 1,600 wristbands, guiding them to their table. Invitees had to meet strict requirements: anyone with less than a thousand followers on Instagram were denied access. The more impact the guest's posts made online, the more luxurious their dinner options. And those who failed to pass the threshold? A red wristband would indicate the invitation had been revoked. Thank you, bye.

Let's make your event unforgettable!

Request a quote

Interested in hearing more?


Tobias van der Horst.

Sales

Email Address tobias@crowdled.net
Phone +31 30 8785 813
heart, book, crowdled

Brand activation


Full custom branding for maximum exposure

All sizes CrowdLED

All sizes


From easy plug and play solutions to huge choreographed arenas

rabbit, icon, crowdled

Superfast


Rush orders delivered worldwide within one week

puzzle piece, crowdled

Innovative


Our in-house development ensures limitless possibilities