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Shopware Community Day
“We are looking for a cool add-on to the supporting programme of the Shopware Community Day.”
The SCD is an annual conference which has become one of the most-attended events in the eCommerce industry.
Following the motto “Beyond Horizon”, they went beyond the scope of eCommerce to explore what lies ahead.
What did we do?
We personally visited the Shopware headquarters in Germany to determine the possibilities with the organizers. They were so enthusiastic about our ideas that they ordered 2500 wristbands and 5 LED balls for their event.
There were 5 stages with speakers and every timeslot of the speaker was announced through the wristband. Visitors knew when a speaker was about to begin through the visual cue of their wristband blinking!
Crowd control via the wristbands resulted in an entertaining interplay between the guests and the speaker. The wristbands saved the voices of production and reduced the overall shouting, which brings us a step closer to the future of non-spoken communication.
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Lennart de Vos.
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