Surprise your guests with a secret application!

Video play button
Click on the play button to relive the event!

Zaandam Valley

Albert Heijn is the Netherlands' largest supermarket. Together with gadget platform Tweakers, Albert Heijn is the host of Zaandam Valley, an industry event where the future of retail is front and center.

How did we do it?

NFC integration allowed us to give each of the 200 wristbands a unique ID. Each unit was sent to guests' home address. After scanning it and RSVP'ing, a pre-event countdown appeared on every guest's smartphone.

On the day of Zaandam Valley, the wristband functioned both as an entrance ticket, as well as a nifty gadget during a quiz where the red and green LED lights indicated whether participants were on a roll.

CrowdLED is proud to have helped Tweakers and Albert Heijn setting up a smooth event.

Let's make your event unforgettable!

Request a quote

Interested in hearing more?

Lennart de Vos.

Project Manager

Email Address [email protected]
Phone +31 30 8785 813
heart, book, crowdled

Brand activation

Full custom branding for maximum exposure

All sizes CrowdLED

All sizes

From easy plug and play solutions to huge choreographed arenas

rabbit, icon, crowdled


Rush orders delivered worldwide within one week

puzzle piece, crowdled


Our in-house development ensures limitless possibilities