Click on the play button to relive the event!

Albert Heijn is the Netherlands' largest supermarket. Together with gadget platform Tweakers, Albert Heijn is the host of Zaandam Valley, an industry event where the future of retail is front and center.

Some used features

LED wristbands

DMX

NFC

Interactive

Quiz

NFC integration allowed us to give each of the 200 wristbands a unique ID. Each unit was sent to guests' home address. After scanning it and RSVP'ing, a pre-event countdown appeared on every guest's smartphone.

On the day of Zaandam Valley, the wristband functioned both as an entrance ticket, as well as a nifty gadget during a quiz where the red and green LED lights indicated whether participants were on a roll.

CrowdLED is proud to have helped Tweakers and Albert Heijn setting up a smooth event.

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